Advantages of digitization for small business owners

The general technical complexity and the extremely important discourse about the consequences have meant that the term “digitization” often has a negative connotation: When it comes to digitization in companies – especially in SMEs – there is still great skepticism. However, it is mostly overlooked that behind the big term there are very specific and practical processes that make smart office solution much easier and open up new areas of application .Digitization offers you many advantages, such as:

Centrally available information: By digitizing information e.g. product information, price lists, customer requirements, etc., it is available to all authorized employees of your company at any time at the push of a button – regardless of the location.

More efficient processes: The office digitalization data can be integrated into automated processes e.g. approval procedures, invoicing, receivables management, etc. As a result, the processes in your company are noticeably accelerated and your employees have more time for other more important tasks.

Improved customer service: If you capture your customer data and wishes digitally, your sales staff will have this data, e.g. B. also ready in customer meetings on site and can deal with it individually. By collecting data, it is also possible to address customers in a more targeted manner.

Reduced costs: By digitizing the data, you need significantly less paper than before. You also save space and possibly rental costs, as you no longer need files and cabinets.

Faster time-to-market: networked machines ensure intelligent and efficient production processes. This means that goods can be produced much faster.

Higher visibility: Digitization offers you numerous opportunities to present your company inexpensively – for example on your own website, with a digital advertising banner or by e-mail.

In the course of the “digital change” and in connection with the Internet, digitization in the form of a wide variety of information technologies (IT) is now optimizing and automating private households and workplaces. Important and central components are global and local computer networks and software products that connect information and information flows with one another and make them available on all digital end devices .

It should not be underestimated that advancing digitization has permanently changed the demands and expectations of customers: Customers are networked, well-informed and digitally sophisticated . For example, you expect:

  • comprehensive advice and product information
  • individual solutions
  • quick responses to inquiries
  • current status messages
  • binding delivery dates
  • effective and reliable service
  • a selection of different payment options

Only companies that meet these requirements will keep their customers in the long term.