Home » Product Packaging – The Marketing Factor

Product Packaging – The Marketing Factor

Product Packaging - The Marketing Factor

Packaging plays an important role in the brand and in the commercialization of products. Packaging plays the role of intermediary in advertising campaigns as a pricing criterion, defining the nature of new products, establishing a trend and a tool, creating a brand identity and forming on the shelves. The packaging of the product is typically the technology to incorporate or protect products for distribution, storage, sale and use, which includes the development, evaluation and production of the packaging. The contracted services include: contains, protects, stores, transports, informs and sells.

The packaging does not stop influencing the marketing factors

Customers are attracted to multi-touch appeals and creative designs of products packaged in an innovative way, with ideas that are not included in the package. Package services provide countless opportunities, based on market requirements, to attract consumers to attract more attention, increase awareness and stimulate interest. It can create a distinctive, unambiguous and attractive appearance, to which all consumers, especially young people, respond positively. Just like toys and books are packed for children. What stands out in a monotonous competitive environment, would be different and attractive, earns consumer points. Special efforts cause a special impression, and this can also be more expensive.

product packaging Australia

Aesthetics and attractiveness are great hallmarks, and in fact are marketing mandates in some product segments. The beautiful design of the packaging is of paramount importance in cosmetics and confectionery. Consumers like to buy beautifully designed and decorative items.

The protection against odor, hygiene and sealing, environmental responsibility and practical handling (both during use and during storage) are as important as ideas that increase comfort and, therefore, are highly valued by consumers in terms of product packaging. The packaging is a reliable tool at the point of sale, and is consulted quickly and intensively, which makes it an effective means of communication. Also, the one who gets closer to the consumer than everyone else is the king!

The design and structure of the packaging can add value to the product. For example, the benefits can be derived from packaging structures that facilitate the use of the product, while stylistic design can make a product more attractive to display in a customer’s home. Therefore, depending on the use of the product, the appropriate packaging can be developed by contractual service packages.

The relevance of packaging as a marketing influence cannot be overemphasized

When companies create new packaging, this is often done to ensure that the design remains on the market for a long period of time. In fact, a too frequent change of product packaging Australia can have negative consequences, since buyers are forced to determine the location of the product based on its packaging and can be confused if the design is changed. Last but not least, packaging decisions should also include an environmental impact assessment, especially for products with packages that are often thrown away. Packages that are not biodegradable may be of interest to customers and, possibly, to the government. In addition, care must be taken to create packages that do not violate intellectual property rights.